Bag Vibe of the Season; Build Your Own Bag

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 BagsContemporary bag brands whose designs are as Instagram-friendly as they are fully functional and magically transformable. One bag can now take on as many incarnations as you like, as labels increasingly cater to our multifaceted lives with multi-option designs. Straps and statement hardware are created with a sleek customisable spirit in mind, which mean it’s up to you how you want to wear your bag.

“Ever since the launch of Mansur Gavriel’s bucket style, which was the first contemporary It Bag, selling out within 24 hours every time it came back on site, we’ve seen more and more brands offering amazing designs at accessible price points,” says Net-A-Porter’s retail fashion director Lisa Aiken. “Customers are now basing their love for a bag on its aesthetic as opposed to the branding. They appreciate an amazing design and are looking for a fun statement piece that’s versatile and stylish.”Build Your Own Bag

And right now, there are plenty of choices out there. Wandler, Danse Lente, Manu Atelier and Yuzefi are among the labels fashioning a new and successful approach to bag design and, consequently, finding themselves featuring in the top 10 best-performing brands in the contemporary bag category for spring/summer 2018 at Net-A-Porter. Aiken notes sales have nearly doubled since the previous season with no signs of slowing down (NAP is actually increasing its buy) and designers are responding accordingly.Bag Obsession

And from a consumer point of view, in our increasingly wear-once world, the in-built flexibility of these designs means that you don’t need to worry too much about being snapped with the same bag. Because you essentially can’t be – a switch of a strap, lengthen of a handle or tuck under the arm will easily solve that.