Denim Moment

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Bruce Springsteen’s 1984 “Born in the USA” album cover. Few rockers can, well, rock a pair of blue jeans quite as well as Springsteen, and he’s more than proved he’s the boss of denim, often appearing in an appropriately everyman uniform of faded jeans and a white tee. In 1984, he was photographed by Annie Leibovitz for the cover of “Born in the USA,” which became an iconic image of the era. 

Cindy Crawford’s 1991 Pepsi commercial. Everything about this TV spot smartly inferred “all American,” from the use of the time’s biggest supermodel—who pulled up to a dusty roadside stop in a red Lamborghini to get a can of Pepsi—to her outfit of a classic white tank top, bombshell hair, and sexy denim cutoffs.

Brooke Shields’ 1980 Calvin Klein ad. Shot and directed by legendary fashion photographer Richard Avedon, this now-legendary campaign for the newly launched CK Calvin Klein Jeans label shocked due to its sexually provacative nature. It might not seem particulary scandalous by today’s standards, but Shields was 15 years old when she shot the ads and commericals, which catapulted the line “You wanna know what comes between me and my Calvins? Nothing” to pop culture fame.

Anna Wintour’s first Vogue cover shocked the fashion world when it showcased Israeli model Michaela Bercu wearing jeans and a Christian Lacroix jacket in a street style-esque photo. Typically, the fashion bible covers had been full-on “fashion,” and though you can’t really see the denim in the photo, it spoke volumes about where fashion was headed, and a nod to personal style.  

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