H&M Collaborating with Moschino

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This morning, H&M confirmed its latest designer collaboration, with Italian fashion brand Moschino. News of the collaboration was first revealed late on Saturday evening at Jeremy Scott’s 11th annual party, held at the Coachella music festival. The announcement, which is always one of the most anticipated on the fashion calendar, came via an Instagram live call from Gigi Hadid to the designer. Both were dressed in looks from the Moschino [tv] H&M collaboration, giving a first taste of the playfulness and humour – synonymous with Scott’s designs – that we can expect to see in it.

Jeremy Scott is my favorite designer and anything from him is certified good to wear because he’s never thinking in the box and this collaboration with H&M is coming at the right time for the company, after the bad press they’ve enjoy in recent time and how their sales is going down, with this collaboration there is hope their sales will come up.

“I am so excited about Moschino [tv] H&M,” said Scott today of the announcement. “My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”

After Scott’s long-standing collaboration with adidas ended in 2017, this partnership will offer fans a chance to snap up his collections again at a more accessible price point. Prices will range from approximately £25 to £300. “There’s a silver sequinned parka dress,” Scott told Vogue. “Denim pieces are all twisted into something else. Puffers and jackets are reconfigured into cropped things or double-long things. There’s a sportswear-with-evening kind of feeling, like a hockey jersey with a train.”

H&M’s creative advisor, Ann-Sofie Johansson, said that the partnership is “the perfect collaboration for fashion right now” and mixes “pop, street culture, logos and also glamour”.

“Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world,” she added.

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