Instagram to take down Fake Followers and Paid for Likes

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Mz Nyra

Instagram has announced that it will begin banning paid-for likes and followers in the coming weeks, in an effort to restore trust among the popular platform’s users and advertisers alike.

Using a slew of new “machine learning tools” developed to help suss out the identities of “suspect” users, Instagram will begin removing inauthentic likes, follows, and comments from accounts believed to be employing third-party services to boost popularity and follower counts. While the new policy notes that old posts won’t be targeted retroactively, affected users might, in fact, wish otherwise: With the change, old posts will continue to show “purchased” likes and comments, but new ones will be necessarily lower in number. Needless to say… embarrassing.

Fashion Girl

“We’re taking a number of steps to limit this kind of unwelcome behavior. Accounts we identify using these services will receive an in-app message alerting them that we have removed the inauthentic likes, follows and comments given by their account to others. We will also ask them to secure their account by changing their password. People who use these types of apps share their username and password, and their accounts are sometimes used by third-party apps for inauthentic likes, follows and comments. Not only does this introduce bad behavior into the Instagram community, it also makes these accounts less secure.”

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