Mini Skirt Diary 

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“The Mother of the Miniskirt” : Mary Quant

When a young upstart British designer named Mary Quant opened her boutique Bazaar in 1955 on King’s Road (a mod and rocker hangout), she was poised to spearhead a fashion revolution. Without any real training in fashion, but with a finger on the pulse of everyday fashion of the street, she represented a distinctive breakaway in fashion. She began to sell clothes that reflected the ideas of the day’s youth and that had nothing to do with established Paris fashion houses (Lehnert 2000). 

When she raised the hemline of her skirts in 1965 to several inches above the knee, the iconic miniskirt was born. Named after her favorite car, the Mini, the miniskirt was an instant success and epitomized the spirit of London in the mid-60s: free, energetic, youthful, revolutionary, and unconventional (Diamond and Diamond 2006).


Mini Skirts around the World
For the most part, the miniskirt has been accepted in the Western world; however, not all countries and cultures embraced the short skirt. Inmany African countries, the miniskirt was seen not only as a corrupting influence of the West but alsoof the modern world.

For example, in Tanzania in 1968, at least one barmaid was stoned by a mob that supposedly disapproved of the shortness and tight fit of her miniskirt (Ross 2008), and politicians argued that the spread of AIDS would be halted if women would stop wearing miniskirts (“It’s in Our Hands”). And in 2009 a strict Muslim father hired hitmen to kill his 21-year-old daughter because she refused to stop wearing miniskirts. After he paid the gangsters the equivalent of about $3,000, they kidnapped and shot her in the head on the outskirts of St. Petersburg, Russia (“Daughter Killed”). 



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