Queen by Virgil Abloh “Off-White” x Serena Williams for Nike

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Serena WilliamsBlurring the lines of sport and fashion on and off the court specifically for Serena Williams – Virgil Abloh

The post, which features Off-White’s signature text overlaid on a Nike Swoosh, reads: “Virgil Abloh for Serena Williams ‘QUEEN'”, and is, quite simply, captioned with the tennis ball emoji in quotation marks. Virgil Abloh, took to Instagram last night to announce his latest project: “QUEEN” to Off-White’s 4.4 million followers.

Abloh fans live for the thrill of unannounced street and sportswear such as these. The fact that the Nike Court account, which is dedicated to tennis performance wear, had been tagged was quickly identified, as well as the date of the post. The Off-White x Nike x Serena Williams announcement hit feeds two weeks before the beginning of the US Open on August 27 – just enough time for the hype to reach fever pitch for Williams’s court-side debut of the product.Off White

After setting Instagram alight, Nike sent out a press release confirming the union of “two transcendent figures – Serena Williams and Virgil Abloh – who find common ground in pushing boundaries and inspiring youth”. The “look” that Williams will premiere at Flushing Meadows consists of a black one-shouldered dress with full tulle skirt, a pair of customised Nike Court Flare sneakers and an off-court jacket. Iterations of each, including the below lilac dress, will be available to purchase at select Nike stores worldwide at the end of August.Nike Sport Wear


On Nike’s in-house newswire Abloh comment

“What I love about tennis is the gracefulness. It’s an aggressive and powerful game, but it takes touch and finesse,”  on “So the dress is feminine, but combines her aggression. It’s partially revealing. It’s asymmetrical. It has a sort of ballerina-esque silhouette to symbolise her grace. It’s not about bells and whistles and tricks. It’s just about it living on the body, and expressing Serena’s spirit with each swing of the racket.”