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Always one to push the envelope, Eckhaus Latta is taking fashion to a new level of NSFW with its Spring 2017 campaign.

The brand unveiled its racy new ads, photographed by Heji Shin, featuring real-life couples engaging in a variety of sex acts. Casting both gay and straight couples, the lineup of diverse models wear Eckhaus Latta’s spring collection while having sex (because who doesn’t sport a metallic windbreaker during foreplay?).

In the years since Eckhaus Latta has emerged as one of both art and fashion’s most beloved young labels, its previous campaigns, which have included titillating images like men covering up their nether regions in smoked salmon, have so successfully melded the two fields, they’ve even ended up in the Hammer Museum’s “Made in L.A.” biennial. Their latest, though, likely won’t land itself in such a public setting. It was unveiled on Monday night behind an online barrier where visitors must agree that they’re 18 or older to continue a necessary precaution, given that the images portray not just Eckhaus Latta’s spring 2017 collection, but also a diverse group of real-life couples having real life sex.


Not that that stopped Eckhaus Latta’s longtime stylist Avena Gallagher from doing her usual magic, putting the brand’s typically unexpectedly cast models unsigned names hardly hiding prominent tattoos like the word “misanthropy,” in items like flimsy knit tank tops and corduroy pants in a printed emerald. Thanks to the Seoul-born, New York-based photographer Heji Shin, who’s been known to shoot Eckhaus Latta alums like Juliana Huxtable, not to mention a “German sex education book for teenagers,” the clothes somehow ended up even freer and steamier than when they were first showcased on a hot summer day in the park.