The Neon Fashion of Kim Kardashian

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Neon TrendLet it be known that Kim Kardashian never does anything by halves, as the rest of us consider how we will integrate the neon trend into our wardrobes, she appears to have completely overhauled hers and swapped out her deep affiliation for earth tones with loud-and-proud luminescence.

Scroll through a feed of her recent outfits, and the day that she decided to commit to the new season is clear: August 7, the moment that she teamed a neon skirt with a Rick Owens tank top and a bedazzled Judith Leiber (yes, Judith Leiber!) phone clutch. There is no transitional period, no gradual infiltration of the occasional accessory into her looks. One day she was all camel jersey, the embodiment of dystopian athleisure; the next, transformed.Kim Kardashian West

After all, is there anyone else in the world who can, in one week, get their hands on a lime green Lambo and a bright yellow G Wagon to co-ordinate with their looks? No, there isn’t. You have to give it to her: she certainly knows how to make an impact.Kim and Kanye

In the past week alone she has worn: highlighter-bright Atsuko Kudo; a lime-green wig to match her Lamborgini; bodycon lemon Versace; hot pink nylon Yeezy (with a matching Freak City plastic purse); the smallest orange thong bikini known to mankind; an incandescent yellow sarong. When she and Kanye attended the wedding of 2Chainz and Kesha Ward’s wedding this weekend, they were the complete embodiment of trending aesthetics: he in Virgil’s louche Louis Vuitton suiting and Kim Jones and Yoon Ahn’s Dior jewellery; she in eye-watering latex.Kimye