Vogue Debut Clothing Collaboration

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Vogue Debut CollectionThe collection encapsulates all that is good and great about dressing for the party season. Understanding the sartorial demands of the festive months, Vogue has created a capsule collection with Reserved to take you from cocktail hour to the dancefloor, by way of elegant dinners and family parties, all culminating in the ultimate soirée: New Year’s Eve.

This time of year sees the calendar fill up, but somehow, the wardrobe deflate. Why is it that as soon as party season starts, you just have nothing to wear? Not even that classic black dress has the allure it used to. It was this final night of the year that proved to be Vogue editors Dena Giannini and Holly Roberts’ starting point for the designs. With an air of Eighties excess and a nod to the effortless glamour of legendary New York nightclub Studio 54, the offering is its very own celebration of the modern party wardrobe. With comfort also kept in mind, the collection is about taking pieces – which are available in sizes from 6 to 18 – and mixing and matching them together to create different looks that will take you through a calendar jam-packed with sparkling social events.

“We wanted to make sure that the collection was inclusive of every Vogue woman and every Reserved woman,” explains executive fashion market director Giannini. “It ensures that both the Vogue reader and the Reserved customer are catered for throughout the season.”

“We wanted to create a capsule partywear collection for every woman,” adds retail editor Roberts. “As the collection is made up of just 10 pieces, the edit was crucial. It was important that we achieved that Studio 54 feeling in a concise collection that can take the Vogue reader and the Reserved customer right through the party season.”

Think a jacquard skirt paired with a standout fuchsia jumper, an asymmetric minidress and a pussy-bow blouse that will look just at home with an A-line skirt at a lavishly long lunch as it would with a micro miniskirt waiting for the clock to strike 12.

With the help of Argentinian artist Daiana Ruiz, the collection has been realised in dynamic illustrations that capture the energy and essence of this landmark collaboration. Harking back to Vogue’s rich history of fashion illustration, while also embracing the new techniques that advancing technologies are contributing to the medium, they are works of art that sum up the spirit of the season.

“Don’t buy anything until you buy Vogue” has long been touted as invaluable fashion advice, and right now, the sentiment has never been stronger. We’ll see you at the tills.

The collection launches in store and online on Thursday 6 December.